Internet selling 101: Selling stuff to “Boring” people

Yesterday I received a call from my close friend looking for advice on how to make money on the Internet.

He have goals, big goals, but he is lost. He can’t figure out what to sell.

They ask things like, “What can I sell? What’s a good thing to sell? What’s hot?”

And here’s my answer:

“You are doing it backwards”

Instead of mess around trying to find a product to sell, you need to first find a hungry market to sell to. Once you’ve found that hungry market, getting the product is easy. Once you know what’s the market needs and wants, selling stuff to them will be much more easier.

But here’s the real problem: He done those steps, but he fall into wanting to sell to markets that are already saturated. For example, the weight loss market, or the Internet marketing market (it seems everyone has an eBook on how to make money online).

But I always suggest doing the opposite.

I always urge people to find a…well…”unsexy” market. Perhaps you would call it a ‘boring’ market. What I’m talking about is finding a market that is huge and flush with cash, but is not all that exciting.

Let’s take the parenting market as an example. That’s a pretty good market. I mean everyone has a hard time with their kids and might possibly spend some money for some advice or solutions that would make their lives easier. Another one that is huge, and even desperate for answers, is the growing number of people looking for care for their aging parents.

When someone gets a debilitating disease and can’t fend for themselves, they will do anything or pay anything just to get some help and keep their dignity.

Those are just a couple examples.

There are so many ‘untapped’ markets out there.

What you need to do is come up with one that is hungry with a real need and where there is money to spend.

Just remember, the market you selling stuff to doesn’t have to be sexy or exciting. It just has to be big, passionate and filled with people who are not afraid to spend money.

Plus if you go for the “boring” ones, you will find less competition and much more easier to make money.

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