How To Work From Home & Make Money On The Internet – Part 5/5

How To Work From Home & Make Money On The Internet Series
>> Click Here For Part 1
>> Click Here For Part 2
>> Click Here For Part 3
>> Click Here For Part 4

Today we will cover the final piece of the puzzle is follow up and its impact on conversion. As I mentioned before, the majority of visitors to a website do not convert into customers on the first visit.

Step Four: Follow Up

This is why most Internet business deploy ‘lead capture’ forms on their sites.

You see, if you can get the visitor to opt-in for more information about your offer, you’ve got a much better chance of getting the sale somewhere down the line. Getting visitors’ names and email addresses allows you to contact them on a regular basis and keep the offer on their mind, or even offer them an alternative product.

If you aren’t convinced of the value of list-building, let me illustrate a sample scenario.

Let’s say that you send visitors to your site, and only 1 out of every 100 of them converts to a sale. This is a 1% conversion rate. It’s better than nothing, but you’re not going to make much money over time unless you’re selling/promoting an expensive item.

Why?

Pretend you’ve gotten your numbers up to 1,000 visitors per month. At a 1% conversion rate, that works out to only 10 sales per month.

On a $50 sale, that would mean your monthly profit is $500. Definitely not enough to quit your day job, and how much did you have to spend in time or money to generate those 1,000 visitors?

Now, let’s say that you decide to start capturing leads. You get more of your visitors onto your opt-in list and start following up with them. Suddenly, your conversion rate goes up to 10%, or 10 out of every 100 visitors on average converting.

You still have 1,000 visitors to your site, but now you have 100 sales of a $50 product instead of 10, so your income jumps to $5,000/mo. Make sense?

Follow up is really one of the most important components of an Internet business, and there will rarely be a time when you’re better off bypassing lead capture and follow up. Still, it is important to note that there are cases where you can do so. If you’re doing affiliate marketing, for example, you can send visitors directly to a merchant’s sales page via your affiliate link, rather than to your own site first.

Again, most affiliates send visitors to their own sites first because this means they can get those visitors onto an opt-in list before the visitor gets to the merchant’s sales page (and onto the merchant’s email list, which likely doesn’t track affiliate referrals!).

The End of Part 5.

That’s almost about it for the whole series. If you like this series, you may consider clicking here to subscribe to my blog to get the latest updates on the future. Last but not least, do remember to tell me your feedback by commenting below. Also, find out what I am doing now by following my Twitter here.