How To Work From Home & Make Money On The Internet – Part 3/5

How To Work From Home & Make Money On The Internet Series
>> Click Here For Part 1
>> Click Here For Part 2

Today we will answer the question: “What Can I sell?“. Creating an offer can be as simple as promoting someone else’s product as an affiliate, or as involved as creating your own product for the market.

Step Two: Create An Offer

Let’s look at affiliate marketing first. If you’re doing market research on Clickbank, for example, you could choose to promote one of the top-selling products right away.

However, it is always a good idea to dig in a little deeper than that.

For one thing, the market might already be saturated with affiliates for that product. Also, you need to determine which segment of the market the product owner has targeted.

What keywords is he using in his pay-per-click advertising? How does the product compare to similar products within the market, and what makes it unique?

A similar process applies if you decide you want to create a competing product of your own. You can outright swipe product ideas from others – not copy them, of course, but look at what they did to create a winning product, and then put together your own version.

For example, let’s say you’ve found a site selling two e-books that teach people how to do magic tricks, and they’ve split the information up into two volumes (e.g. “beginner” and “advanced”) which are sold separately.

If you wanted to, you could run with that idea and create a similar two-volume ‘magic tricks’ course, but put your own spin on it. For example, you could narrow the focus down just to magic card tricks.

Getting the product created wouldn’t be very hard, either. You could hire a freelancer to do it. Or, you could find information in the public domain or at the library and just compile it. Instant product!

The most important thing to keep in mind about “the offer”, though, is that it will have much more to do with people’s desires, needs and emotions than it will with the product itself.

People don’t buy ‘products’ so much as they buy ‘solutions‘.

Creating a powerful offer means identifying your market’s most powerful and fundamental motivations. Taking a close look at motivation will take you a long way in determining whether a particular product is really going to convert or not.

Think for a moment about why someone might buy an e-book called “Cure Anxiety Naturally in 24 Hours Or Less!” What’s their motivation?

Right away, you can bet that their motivation is NOT to impress their friends or learn about various psychologists’ theories about the root causes of anxiety. Neither of those options actually solves the problem of the physical and mental pain of being in an anxious state.

Instead, that type of customer is motivated by:

> The desire to feel better ASAP
> Get relief without prescription drugs
> Enjoy their life and feel ‘normal’ again

In other words, they’re buying ‘hope‘. That means that what you want to write in your own sales copy (or see in the merchant’s sales copy) is hope and a strong emphasis on “natural” and “quick” as benefits.

And if the sales copy didn’t stress those points? Drop that offer and find one that does or you’ll just be wasting your time when you hit Step Three.

The End of Part 3

In the next part of the series, I will be talking more “Where and How” you make sales. Please do comment below if you had picked up some good tips today.