10 Tips To Help You Write Better Headlines And Make More Sales

The headline of a sales copy is, perhaps, the most important part of the whole piece. They account for ~ 95% of your success. In other words, if you don’t get your headlines right, your site won’t sell.

The headline is what grabs the reader’s attention and gets them to read the rest of the copy. It is the first thing they see and can be the key to the whole copy. If your headline fails to create excitement, it’s very likely that your visitor will leave your site immediately and probably never return again. Basically headline serves the purpose of drawing in the reader and makes them want to read more.

So, how do you create excitement? You have to intrigue your reader with the fantastic benefits of your product. You want the reader to be impressed. You want them to want more.

The goal of your headline is to stir emotions and to help your reader to imagine enjoying all the great benefits of your product. People buy for emotional reasons and that’s why it’s so important to describe the benefits of your product and not its features.

Your site visitor is having only one question on her mind: What’s in it for me? — How can I solve my problem? How can I make more money? How can I get that job? … Focus only on your customer and answer her burning questions immediately – that’s how to write a great headline.

Here’s the 10 tips on how to make your headlines more effective:

1. Write down all the benefits of your product. What kind of problems does it solve? Did it make people happier, healthier, or wealthier? Make it emotional.

2. You might not be aware of all the benefits. Think outside the box and keep on looking for more benefits — don’t let any of them slip away. (Make it a habit to list down all the benefits of your product first before you start crafting your headline.)

3. What is the USP (Unique Selling Proposition) of your product? What makes it stand out of the crowd, what makes it unique? That’s your most important benefit, that’s the one that will differentiate your product from those of your competitors.

4. Use short, active verbs that rouse emotions and create images.

5. Write your headlines only for your target customer and don’t care about the rest.

6. Powerful words you can use in your headlines: How to, Free, Why, Who wants to know, Finally… or ask an open-ended question: “Why do so many people fail to attract more money?”

7. Don’t hype, what you are saying have to be believable.

8. Brainstorm 10 – 20 headlines.

9. Pretend you are your customer. Which headline would get you excited, which one stirs your emotions? Pick your three favorites and keep on modifying and changing them until you are really happy.

10. Take a break and come back the following day with a fresh mind. Do a final edit if necessary.

The headline is so important to the success of copywriting that you should plan on spending as much time writing it as you do writing the rest of the copy. The biggest mistake a copywriter can make is to simply throw together a headline. Good headlines require work.

You should be very dedicated to writing your headline. It is, after all, going to be almost as important as
the rest of your copy. It makes no sense to write a great copy and have a terrible headline because the
chances of your readers reading the rest of the copy are slim to none if your headline doesn’t reel them
in.

Learn how to write a great headline and getting the sale will become easy — outstanding headlines can increase your sales by several 100%.

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