“Increase Opt-ins By Ditching The Name Field” By Ryan Deiss

A split test is where you test out your copy that you have written in a variety of styles. You can write a couple different copies or you can change certain aspects like just the headline or include testimonials in one and not the other. Split testing allows you to see what copy is the most effective.

No matter how great your copy is, split testing can help. The thing about split testing is that it does take time a little extra effort. That is why so many copywriters seem to avoid doing it. The advantages of split testing, though, make it well worth while. It really is something you should consider if you want to really write powerful copy that makes sales.

When developing your pieces for split testing you will need to first define what it is that you are looking to discover. You need to decide if you want to try out two completely different copies or if you are just trying to test formatting or if you are seeking which headline works the best.

After deciding what you want you need to write the different copies. You can do two or more if you feel like it or need to. After writing them you will assign each a code. This code will become part of the order form as well so you can easily track which copy is doing the best job.

In order to make your split testing most effective it helps to use identical copy except for the one thing you are testing. You should also market them the exact same way and keep every detail identical. This will produce the most effective results for the split test.

There is no doubt that split testing is a lot of work. You cannot just write the copy and sit back to wait for sales. It involves tracking results and making changes as needed to get the best copy possible.

The benefits of split testing, though, make the effort well worth while. You are going to be able to write the most effective copy and you are going to see that reflected in your profits. By using split testing you are able to really get to the heart of what makes your customers buy. You will learn their triggers and you will learn how to write your copy in the future so you can make the big sales.

It may only take one split testing session to get to the heart of what you need. It may also be an ongoing process that you will need to do with every copy you write. That really depends upon your market. If you are always writing for the same market then a one time split test may work. If you are writing for multiple markets, though, you will likely need to do a split test for each market at least once.

You want to get to know your prospective customers the best you can so you can write copy that really speaks to them. There is no better way to do that then to test out what catches their attention.

Split testing is something that you have available to you. It is not going to be something that you will find easy to do in the beginning, but in time it will become second nature. It is one of the best tools you have to help you learn how to write killer copy.

If you are not sure about split testing then do a simple online search and you will soon discover that it is a great tool. You will read about how studies have proven that split testing can double or even triple the sales form a copy.

With proof like that it is hard to deny that split testing is something that is worthy of your time and effort. It is something that will take effort, but then it takes a lot of effort to make money and write good copy. You should think of it like this – if you want to write the best copy possible then the only way to truly do that is find out from your readers what type of copy motivates them the best to buy. The way to do this is to do a split test because you will get the answer straight from your customers and it will be an honest opinion because they won’t even be aware you are running a test.

Here’s the split testing software that I personally use:

Affiliate prophet

This revolutionary software allows you to

>> Tell you exactly where the money is… immediately using the revolutionary AIDA Formula.

>> Skyrockets conversions on your squeeze page

>> Takes all the risk out of PPC marketing

>> See results instantly in a matter of hours

If you like this post, you may consider clicking here to subscribe to my blog to get the latest updates To get a more comprehensive guide on copywriting, I would highly recommend you to get my full copywriting FREE guide book here If you have any further comment please do remember to comment below. Also, find out what I am doing now by following my Twitter here.

Up until the end your sales copy has been building up your product. It has been highlighting the great features and benefits your product has to offer. Your sales copy has worked to get the reader to see that they need the product and that they cannot live without it.

The closing is where you basically say to your reader that now they know everything about your product and why they need it. You tell them they can now make a good, informed decision and that it is time to buy.

Your closing should include a buy now button that the reader can click to take them to the order page. It should be predominantly displayed and easy to see.

If your sales copy has been strong and well written then you should have no problems writing your closing. It should come pretty easily, actually. Your closing should seem like something that just fits, like it is the right time to finally ask for the sale.

One of the biggest trends in copywriting right now is to make the closing an amazing pitch that can not be ignored. Ask the reader how much your product is worth to them. Ask them if they would pay an outrageous amount of money to get the benefits of the product. Then tell them straight out that they can get what they want for your selling price, which will be small compared to the large amounts people will pay for the great benefits you offer.

The closing should also bring that sense of urgency to a head. You have to tell them again that your offer can not wait. You have to tell them that they need to act now or they will miss out.

Be sure to also highlight any special offers or bonuses you are offering. You want to make sure they fully understand what they will miss out on if they do not buy now.

Your closing should really bring the reader in. It has to grab them and make them feel like they know enough to make an informed purchase.

You should mention your guarantee as well. You want to make the reader feel comfortable and confident. If you have bonuses you need to tell about them in the closing. Bonuses are great tools that can make a person decide to buy. Use your closing to introduce them and use them as a way to get that sale.

Your closing needs to be well written. Do not rush it. Even though it may seem natural to write it and even much easier to write then the rest of the copy, you still need to make sure it is well written.

You have to take the time to make sure that it goes along with the rest of the copy and that it works for your whole concept. You have to be careful not to just slap it together. Your closing deserves some attention to make sure it is perfect.

After all, your closing is going to be one of the last things you say to your reader. It is one of the last chances you have to get them to buy. You have to use it wisely.

Your closing is your wrap up. It should contain the following things, written in a clear manner that goes along with the style of the rest of the copy:

• Ask for the sale. Directly ask the customer to buy the product and tell them what they need to do to make the purchase.
• Tell them about the bonuses. Explain the bonuses and how they are beneficial and how long they will be available.
• Set a time limit for special offers and make it clear.
• Thank the reader for their business. Always assume they are going to buy if they are reading your closing, so do not forget to thank them.

If you include these parts in your closing then you should be able to write a killer closing that will help to reel in those buyers. You will find a strong closing can really help to seal the deal with many readers.

If you like this post, you may consider clicking here to subscribe to my blog to get the latest updates To get a more comprehensive guide on copywriting, I would highly recommend you to get my full copywriting FREE guide book here If you have any further comment please do remember to comment below. Also, find out what I am doing now by following my Twitter here.

In order to do that, though, it requires you to write an amazing copy that will be convincing enough to the reader to make them feel as if they must buy the product.

To do this takes a few important points that must be included in the copy.

One of the biggest things you need to do is build up your credibility.

People do not buy products from someone they do not trust. Think about this concept. One of the reasons companies with well recognized names are so successful is that they have repeat customers who trust them.

Their customers know the company knows what they are doing. They trust them when they say that their product is good and they trust the promises that the company makes about the product. Without this trust a company would be hard pressed to be able to sell anything.

In order to build your credibility you need to include information in your copy that shows you know what you are talking about. Testimonials are a great credibility builder. If you have past customers that are extremely satisfied then ask them for testimonials you can use in your copy.

Another thing you should do is writing with specifics in mind. Do not estimate or use rounded or average figures. Instead be very specific. You should make sure that anything you say is 100% accurate. Never guess about anything you put in your copy. It is too easy for someone to discover you are wrong and that can shoot your credibility down to the ground.

You should also explain why you are credible when it comes to the product. If you are the creator then explain how you came up with the idea and how it came to be the product it is today. If you have special training related to the product then say so, too.

You also have to be confident in yourself to gain credibility. Do not hesitate to give out your contact information. Let customers know they can contact you whenever they need to. In all correspondences with customers or potential customers you should always be professional and approach it in a very serious manner. This will also help your credibility.

Another way to persuade readers to become buyers is to present them with all the facts about the product. You want to highlight the features and benefits of the product. You need to be very specific when explaining the product.

You should make sure to highlight all of the features that are truly unique about the product. If the product is similar to something else on the market then you need to also highlight why it is a better choice and what exactly makes it the better choice.

Use bullet points in your copy to highlight the features and benefits. Readers are more likely to notice and remember the bullet points then anything else in the copy. Additionally, bullet points just make it easier to read and they make it easy to be very specific.

Another thing you can do to persuade readers is by using persuasive words. In copy there are certain words that are very popular because they are trigger words that cause a person to stop and pay attention or that can trigger a person to want to buy.

Here are some good examples of persuasive words you can use:

- Limited Time Offer
- Special Offer
- Free Bonus
- Act Now

These examples all set up a sense of urgency and make the reader think they are getting in on something special that is only going to be around for a short time. People respond to this sort of thing. Instead of pondering the decision to buy they act immediately because they fear they miss out.

Besides using trigger words, you need to build up the value of the product. You need to use examples why your product is such a good value for the price you are asking. You should compare the product to other similar products on the market and explain why yours is a better value. This works best, obviously, if you are selling your product at a lower price.

You also have to make the reader feel like they need the product. You have to give them specific reasons why your product is something they need. Tell them how it will make their life better or improve things for them. Again, be specific and make sure you are communicating to the reader in terms they can clearly understand.

Persuading your readers to buy the product is your goal with copywriting. You have to do everything in your power to make your words effective enough to persuade the reader to buy.

That is what is at the heart of copywriting.

If you like this post, you may consider clicking here to subscribe to my blog to get the latest updates To get a more comprehensive guide on copywriting, I would highly recommend you to get my full copywriting FREE guide book here If you have any further comment please do remember to comment below. Also, find out what I am doing now by following my Twitter here.

Plus…

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The headline is what grabs the reader’s attention and gets them to read the rest of the copy. It is the first thing they see and can be the key to the whole copy. If your headline fails to create excitement, it’s very likely that your visitor will leave your site immediately and probably never return again. Basically headline serves the purpose of drawing in the reader and makes them want to read more.

So, how do you create excitement? You have to intrigue your reader with the fantastic benefits of your product. You want the reader to be impressed. You want them to want more.

The goal of your headline is to stir emotions and to help your reader to imagine enjoying all the great benefits of your product. People buy for emotional reasons and that’s why it’s so important to describe the benefits of your product and not its features.

Your site visitor is having only one question on her mind: What’s in it for me? — How can I solve my problem? How can I make more money? How can I get that job? … Focus only on your customer and answer her burning questions immediately – that’s how to write a great headline.

Here’s the 10 tips on how to make your headlines more effective:

1. Write down all the benefits of your product. What kind of problems does it solve? Did it make people happier, healthier, or wealthier? Make it emotional.

2. You might not be aware of all the benefits. Think outside the box and keep on looking for more benefits — don’t let any of them slip away. (Make it a habit to list down all the benefits of your product first before you start crafting your headline.)

3. What is the USP (Unique Selling Proposition) of your product? What makes it stand out of the crowd, what makes it unique? That’s your most important benefit, that’s the one that will differentiate your product from those of your competitors.

4. Use short, active verbs that rouse emotions and create images.

5. Write your headlines only for your target customer and don’t care about the rest.

6. Powerful words you can use in your headlines: How to, Free, Why, Who wants to know, Finally… or ask an open-ended question: “Why do so many people fail to attract more money?”

7. Don’t hype, what you are saying have to be believable.

8. Brainstorm 10 – 20 headlines.

9. Pretend you are your customer. Which headline would get you excited, which one stirs your emotions? Pick your three favorites and keep on modifying and changing them until you are really happy.

10. Take a break and come back the following day with a fresh mind. Do a final edit if necessary.

The headline is so important to the success of copywriting that you should plan on spending as much time writing it as you do writing the rest of the copy. The biggest mistake a copywriter can make is to simply throw together a headline. Good headlines require work.

You should be very dedicated to writing your headline. It is, after all, going to be almost as important as
the rest of your copy. It makes no sense to write a great copy and have a terrible headline because the
chances of your readers reading the rest of the copy are slim to none if your headline doesn’t reel them
in.

Learn how to write a great headline and getting the sale will become easy — outstanding headlines can increase your sales by several 100%.

If you like this post, you may consider clicking here to subscribe to my blog to get the latest updates To get a more comprehensive guide on copywriting, I would highly recommend you to get my full copywriting guide book here If you have any further comment please do remember to comment below. Also, find out what I am doing now by following my Twitter here.

Swipe files are a copywriter’s main assistant. Swipe files are samples of different copywriting that have been especially successful.

You can gather copywriting anywhere that you see it. Just choose winning examples that have proven to work. You want to choose copywriting that works so you can adapt the style to make your copywriting successful.

You are not going to copy your swipe files, but rather use them as guides. You will need to learn how to adapt them to your needs and still keep that winning thing that made the original file successful.

But remember nothing is going to make you a god copywriter except time and practice. You can not expect a good collection of swipe files will make you write winning copy.

Basically swipe files are going to enhance your work and help you to develop your style. You will be able to use them to help you become a successful copywriter.

Tools are going to be a guide or assist you in some way. You should use them and you should get the most from them. If you have them, then don’t let them go to waste.

Swipe files have been used almost as long as copywriting has been in existence. They are considered by those in the industry to be something that a copywriter can not live without. You should add to and update your swipe files often to make them the most useful.

You may find other tools, like software programs, along the way that really help you. Each copywriter has their own tricks and tools they use to help them write copy.

You will find, though, that every successful copywriter has this ultimate tool – swipe files- in common. This is because they are just such worthwhile tool.

So the real questions are…

Do you have a ‘swipe files’ with you right now?

Do you satisfy with your current ‘swipe files’?

Do you want an ultimate ‘swipe files’ that will boost your conversion rates soar through the roof?

Simply invest in ‘mastery of word’ and you will get access to copywriter guru Edmund loh’s personal swipe files. This is a totally pure gold and it’s the personal swipe file collection he refer to when writing copy.

Click here to find out more about this personal swipe file

If you’re a sales person at the brick and mortar world then you should be familiar with this:-

Step one - make cold call

Step two - make appointment

Step three - do product presentation / demonstration

Step four – follow up with prospect

Step five – close the sales

This is the basic fundamental of closing sales in the offline world whereby you need to direct contact with your prospect in order for you to close sales.

Things are different in the online world. You don’t need to do cold call; you don’t need to make appointment; you don’t even have to face-to-face meet with your prospect in order to close sales.

No matter what you trying to sell online. All you need is your ability to write persuasion word that able to trigger your prospect’s interest and do whatever you want them to do. That’s copywriting.

So what is copywriting?

Copywriting is basically marketing. It is persuasive and it promotes an overall idea about a company, product or service. It is one of the most important aspects of internet marketing. It can make or break an online marketing campaign.

Since the main idea of copywriting is to sell an idea, product or service, it is very important for a internet marketer to understand what makes up a good copy (web copy can be a sales letter, ads, email and etc). It’s all about knowing how to use words. You have to know how to manipulate them and put them together in a way that achieves your ultimate goal.

A good web copy will grab attention and make people excited. Therefore it is going to speak your target audience and offer useful information that will captivate them.

You should address concerns, answer common questions and explain your product or service in your copy. In fact, your copy should make your customers want your product and feel, even, as if they need your product. You have to sow the seed in their mind that they can not live without your product.

It helps to write your web copy from the point of view of your target audience. Use language they would use. Talk as they would talk. You have to relate to them on that deeper level or they will likely click away to someone else’s website.

The quality of your products and how great they are is something only you will know until you start telling people about it. Essentially, that is what your copy will do.

You should approach your copywriting with the same enthusiasm you have when talking about your products. You want to convey that in words to your readers. You have to be passionate and articulate. You have to use the power of words to draw a mental picture for your readers about just how great your product is and why they must buy it.

Your web copy is something that is so very important that you should spend plenty of time developing it and revising it until it is perfect. It’s your virtual sales person on the internet. This is one area where you will not want to just throw something together.

Copywriting is something that not everyone can do. But it can be done through proper guideline. I’ve compile a short report on how to write a persuasion web copy that will make your product or service sells like hot cakes.

If you like this post, you may consider clicking here to subscribe to my blog to get the latest updates To get a more comprehensive guide on copywriting, I would highly recommend you to get my full copywriting guide book here If you have any further comment please do remember to comment below.

Tips #1: Forge your killer headline

State your ‘ultimate benefit’ clearly and straight to the visitor’s problems. It’s always good to include curiosity and make your headline as unique as possible. This is the most important factor in your squeeze page because your visitors wouldn’t stay long at your squeeze page unless you have a killer headline that grab their attention and pursuit them to read more on your squeeze page.

Here are the examples of good headline and bad headline:

BAD – “Free Report On How to Make Money Through Affiliate Marketing”

GOOD – “At Last, An Easy Way To Create A Profitable Affiliate Campaign and See Results At Lightning Speed…Even If You’re Just Starting From Scratch!”

Tips #2: Make your body copy short and simple

Keep it short. One or two paragraph would do the job. The main purpose of body copy is to welcome your visitors and lead them to your selling point.

Example: “If you’ve tried of some “get rich quick” scheme that doesn’t work and wanted to learn how to create your own profitable affiliate business within days, then you’re going to love my free downloadable secret report!”

Tips #3: Make your selling point “mysterious”

Don’t state out your benefits directly. But instance, make it as mysterious as possible.

BAD – “Why building your own prospect list can be vital to your affiliate business?”

GOOD- “A simple affiliate strategy that can flood your bank account with unlimited cash from time to time!”

Tips#4: Highlight, bold, italic or underline your key point!

These makes your squeeze page looks more attractive but just don’t over do it. My advice, not more than two combinations in one paragraph.

Tips#5: Swipe some ideas from merchant’s sales copy

This is a killer method. You can swipe some ideas or ‘copy & paste’ key point from your merchant’s sales copy directly. Most of the merchants allow their affiliate to do that. After all, you’re promoting their product. But it’s always good to inform your merchant first to avoid any unnecessary problems.

Tips#6: Obvious call to action – tell them what to do

State out clearly what they should do and includes your main selling point in the ‘call to action’ statement to boost up your conversion rate.

Example: “Simply fill-in your first name and email address below to learn how to create your own cash-generating affiliate business within the next 48 hours!”

Tips#7: Include short privacy statement

You must include a short privacy statement around your opt-in form. You need to assure your visitors that their emails are safe with you.

Here’s an example of privacy statement: “Your privacy is protected and your details will never be shared, sold or revealed. Just like you, we hate SPAM!”

Tips#8: Split testing

It’s always good to do split testing on each of the component on your squeeze page. Through this way, you’ll know what converts better and what’s not. Here’s the split testing software that I personally use:

Affiliate prophet

This revolutionary software allows you to

>> Tell you exactly where the money is… immediately using the revolutionary AIDA Formula.

>> Skyrockets conversions on your squeeze page

>> Takes all the risk out of PPC marketing

>> See results instantly in a matter of hours

Hope this help!

If you like this post, you may consider clicking here to subscribe to my blog to get the latest updates. If you have any further comment please do remember to comment below.

All the best!

Nathan.